The Wild Luxury Collection brand was originally founded in Australia. Within a short time, it developed into a successful homewares range which launched in the Middle East at World Expo Dubai. This was the biggest event the region had ever seen, welcoming over 20 million people over its six months.

Wild Luxury Collection was the Official Supplier of candles and homewares across all retail stores and the Australian Pavilion. Wild Luxury Collection also designed and delivered VIP gifting for prestigious brands including Van Cleef & Arpels, Mastercard, the USA Pavilion and World Expo 2020.

During this time, Lilly Dawson the founder of Wild Luxury Collection also designed the uniform range for the USA Pavilion, as well as producing content for the Pavilion including the Opening Ceremony video which was shown at the White House.