About Us
Lilly’s Story
Lilly Dawson has immersed herself in the fields of design, styling and entertainment her whole career.
In 2020 Lilly reimagined her Wild Luxury Collection brand, which was originally founded in Australia. Within a short time, it developed into a successful homewares range which launched in the Middle East at World Expo Dubai. This was the biggest event the region had ever seen, welcoming over 20 million people over its six months.
Wild Luxury Collection was the Official Supplier of candles and homewares across all retail stores and the Australian Pavilion. She also designed and delivered VIP gifting for prestigious brands including Van Cleef & Arpels, Mastercard, the USA Pavilion and World Expo 2020.
During this time, Lilly also designed the uniform range for the USA Pavilion, as well as producing content for the Pavilion including the Opening Ceremony video which was shown at the White House.
Originally from New Zealand and after graduating from Auckland Technical Institute of Fashion Design, Lilly worked in the industry in Australia and NZ, before moving to Los Angeles in 2013.
With an extensive background in styling, design, casting and production, Lilly has worked across various creative roles on global campaigns for some of the world’s leading brands, as well as on several international films and television series.
She has styled and/or cast global campaigns for leading brands, as well as a commercial for Gatorade that was launched at the Super Bowl. Lilly has also worked on music videos for artists such as Beyonce and U2.
Between 2010 and 2020 Lilly was the CEO of her talent development company Hollywood Immersive – a program that bought talented actors, singers, hosts and dancers to Hollywood, to train and connect with some of the best people in the entertainment world.
During this time Lilly developed the Eva Mendes scholarship with Eva, which saw gifted artists join the program from different corners of the globe.
Lilly also has a passion for interior design and is always exploring for unique finds, vintage pieces, textiles and art.
She now divides her time between Los Angeles, Palm Springs, Sydney and Dubai, drawing inspiration from these locations and everything in between.